Cherry blossom season is upon us… which means there will not only be a lot more drunks in the parks and on the trains across Japan, but more seasonal selections at Japanese fast food joints!
McDonald’s launches their latest offering, the Sakura Teritama burger, this Friday, March 21st.
The Sakura Teritama is a teriyaki-glazed beef patty topped with a fried egg and special “cherry blossom mayo sauce”, all on a special pink bun.
It will be available daily from 10:30am to 4:59pm only, encouraging people to pick their up before “hanami”, or traditional cherry blossom viewing parties.
Oddly enough, the campaign does not mention price yet.
Image via mcdonalds.co.jp